its all over the blogs this morning, so i'll be surprised if you haven't seen it already. to quote gizmondo this is "pitch perfect adbusting" i love the idea of being able to make a statement with pre-existing visual stimuli. this particular project reminds me of the dove's evolution commercial. i love how it brings attention to the fact that the images we see in the media are seriously tweaked and twerked to create a "more beautiful" celebrity, or in the case of the tabloids - occasionally a less attractive one. regardless, our self perception is being affected by these images we constantly see. it's refreshing to be reminded that those images aren't always, dare i say...the most honest ones.